You have about 7 seconds to get your customers attention when they enter your studio or shop. That’s after you’ve successfully convinced them to teleport there with your advertising through search listings, classifieds, banner ads, word of mouth, or by other methods. How do you grab their attention? How do you keep their attention? What do you do with their attention once you have it? How do you get them to come back?
Your success as a studio photographer depends a lot on the aesthetics of your work environment. Your shop reflects the work you do! If you want to be known for your realistic style of SL photography and you have loads of sample artwork on your studio walls, it won’t make any difference if your potential clients arrive to your land and find a giant glowing submarine skybox. Some may actually venture inside and look around, but the initial impression is that you probably don’t do the type of photography they customer needs. If you are known for your cartoon style photography and you give your customers chunky, colorful photo frames with their portraits, it would be accurate to house your studio in a chunky, colorful building! Make sure your style of building reflects your photography work. You don’t want to confuse customers – you want to reel them in for a sitting!
A great way to grab the attention of a customer is to not just give them a notecard about your services, but include a form for them to complete to reserve a time for a photo shoot. Be available regularly and keep consistent pricing. When a customer arrives, let them know when your next 3 available times are for a photo shoot and ask them if they would like to reserve one of those times. Make yourself available!
Your studio should have 4 parts:
- A sitting area
- A information/viewing area
- A gallery
- A work area
The sitting and viewing area can be integrated however your gallery should be separate if possible. You don’t want to distract from the works of art on your wall. Your work area should be well organized and ready for your next customer. If you have a lot of poses try organizing them on a shelf and labeling them with hover text. When your customers see your large selection of poses, props, and backgrounds they will appreciate that. No one knows what’s hidden in your inventory. So if at all possible display relevant items tastefully, and in a place that is out of the way and does not over power the work area or gallery area.
And finally, your pricing should be available and easy to find. Your customers shouldn’t have to ask you about your pricing. It should be somewhere in plain view for them to grab – and not just on your profile.
Here is a layout I created just for you! If you are just getting started or maybe want to get reorganized and sport a fresh look to “wow!” your customers, you can get “STUDIO 1” here by leaving a comment/reply and letting us know any tips you may have or even by asking a question if you have any.
What great tips for setting up shop would you like to share? Leave your replies below!